1 · How it's connected

Your mailing list lives in a tool called MailerLite. The good news: the hard part is already done.

• Your newsletter tool (MailerLite) https://www.mailerlite.com  — log in with your account

The "subscribe" form on your website is already wired to MailerLite. Whenever someone signs up, they're automatically added to a group called "nsp-web blog subscribers." You never copy emails by hand or touch the form — subscribers just appear in that group, ready for you to email.

2 · First-time setup (do once)

1. Complete your sender profile

   In your account settings, fill in your business name and a mailing address. This is legally required — every marketing email must include a real postal address. A business address or P.O. box is fine.

2. Verify your sending identity

   Follow MailerLite's prompt to verify your email/domain so your newsletters send from your northstarparalegal.com address and land in inboxes, not spam folders. MailerLite walks you through it.

3. Find your subscriber group

   Open Subscribers → Groups and look for "nsp-web blog subscribers." That's your audience. Click in anytime to see who's joined.

3 · Set up a welcome email (recommended)

A warm "thanks for subscribing" email makes a great first impression — and you only build it once. It then sends itself to every new subscriber, forever.

1. Go to Automations

   In MailerLite, open Automations and create a new one.

2. Choose the trigger

   Pick "When a subscriber joins a group" and select nsp-web blog subscribers.

3. Write a short welcome

   Thank them, tell them what to expect (a thoughtful post about once a month), and maybe link to one of your favorite articles.

4. Turn it on

   Activate it once and you're done — every future subscriber gets greeted automatically.

4 · Double opt-in (optional)

Double opt-in asks each new subscriber to click a confirmation link in their email before they're fully added. It's optional, but it keeps your list clean and improves deliverability — a nice touch for a professional audience.

5 · Sending a newsletter when you publish

Here's the simple monthly move: you publish a blog post, then send a short email pointing your subscribers to it.

1. Create a campaign

   In MailerLite, click Campaigns → Create campaign and give it a subject line (your post's title works great).

2. Choose your recipients

   Send it to the nsp-web blog subscribers group.

3. Write a short intro

   Two or three sentences: what the new post is about and why it's worth their time. Add a clear button or link to read it on your site.

4. Send a test, then send

   Send yourself a test first to check how it looks, then hit send. Done!

6 · Managing subscribers

• See who's joined: open the nsp-web blog subscribers group anytime.
• Unsubscribes are automatic. Every email includes an unsubscribe link (legally required), and MailerLite removes those people for you — you never have to manage it manually.
• You don't need segments or tags for a simple monthly newsletter. Keep it easy; add complexity only if you ever want to.

7 · Reading the results

After you send, MailerLite shows you two numbers worth glancing at:

Don't obsess over these — a small, engaged list of the right attorneys is worth far more than big numbers. Use them only to notice what topics resonate.

8 · Staying compliant

• Postal address + unsubscribe link in every email — MailerLite handles both automatically once your profile is set up.
• Only email people who opted in — which your website form already ensures.
• Stay in your lane: your readers are licensed attorneys, and your emails share professional insight — never legal advice, and never to the general public.

9 · Your monthly checklist

• Publish your new blog post (see the Publishing guide)
• Create a campaign in MailerLite to the nsp-web blog subscribers group
• Write a 2–3 sentence intro + a link to the post
• Send yourself a test, then send to the group
• Optional: share the post on LinkedIn too